The HanseKulturFestival becomes a brand
The joyful and serene character of this distinctive Lübeck festival will remain in 2020 - small stages and individual food offerings shape the image of the event. The high level of quality and the autonomy regarding commercialisation are key aspects of the festival. Just as important is the involvement of local clubs and organisations, residents and other participants who shape the festival's character and individuality.
Each version of the HanseKulturFestival is shaped by the respective quarter which hosts the festival. The diversity of the enclosed distributors and shops as well as the talents and professions of the local residents make each festival unique. The HanseKulturFestival serves as a playground for new creative ideas of the locals and wants to strengthen and merge communities and neighbourhoods.